Storytelling 
Passport to the 21st Century
Read transcripts of the Smithsonian Associates events on organizational storytelling in 2001 with John Seely Brown, Steve Denning, Katalina Groh, & Larry Prusak
and in 2003 with Seth Kahan, Alicia Korten, Rob Creekmore, Madelyn Blair & Steve Denning 


     


 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video I
Larry Prusak on organization I Discussion I Contact us I Bibliography on storytelling I 

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Storytelling: Passport to Success in the 21st Century
Why is there a resurgence of interest among today's business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community, or an organization. Four of the world's leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century.
storytelling,why storytelling,why storytelling now,How we got into storytelling-the role of storytelling

Introduction: Storytelling and the Knowledge Economy
The role of storytelling and its relationship to knowledge through the ages. The importance of narrative communication as opposed to abstract modes of thought in society today and in the coming decades. 

storytelling,why storytelling,why storytelling now,How we got into storytelling-the role of storytelling in the 21st Century The Organizational Perspective
Why has knowledge become the key driver of the 21st century economy? How did this happen? What do organizations know? Can knowledge be managed? What role does storytelling play in the creation and sharing of knowledge? 
Larry Prusak, executive director of IBM's Institute of Knowledge Management, author of Working Knowledge and In Good Company, is widely credited with having invented knowledge management.
storytelling,why storytelling,why storytelling now,How we got into storytelling-the role of storytelling in the 21st Century The Scientist's Perspective on Knowledge and Storytelling
The implications on storytelling when incorporating technology into
the process. How the world has changed from Descartes' 
proposition, "I think, therefore I am," to the current "We participate, therefore we are." 
John Seely Brown, Chief Scientist of Xerox and Chief Innovation Officer of 12 Entrepreneuring--a new entrepreneurial operating company in San Francisco, and is the co-author of The Social Life of Information. 
storytelling,why storytelling,why storytelling now,How we got into storytelling-the role of storytelling in the 21st Century The Storyteller as Agent for Change
Springboard stories that enable individuals to make a leap in understanding how an organization, a community, or a complex system can change. How and why storytelling works, what sort of stories work, and what is involved in being a storyteller. Seminar coordinator Steve Denning, former program director,
Knowledge Management, at the World Bank, author of The Springboard:
How Storytelling Ignites Action in Knowledge-Era Organizations. 
storytelling,why storytelling,why storytelling now,How we got into storytelling-the role of storytelling in the 21st Century The Filmmaker as Storyteller 
How filmmaking uses personal storytelling to communicate
complex information. Why a good story makes us laugh,
listen, participate, learn, and remember. How storytelling in a video
is different from oral or printed storytelling.
Katalina Groh
filmmaker and head of Groh Productions. 

Read the transcripts of the 2003 Smithsonian Associates symposium in Washington DC
 .
To buy:
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations
by Steve Denning (October 2000) Butterworth-Heinemann, Boston, USA

          Paperback - 192 pages. ISBN: 0750673559 
To read 
advance 
chapters 
of :
The Squirrel: The Seven Highest Value Forms of Organizational Storytelling
          by Steve Denning (work in progress) 
Other books and videos on storytelling 
*** What's the Big Idea? Creating and Capitalizing on the Best New Management Thinking
    by Tom Davenport and Larry Prusak April 2003, Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
     (February 2000) Harvard Business School Press
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
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