Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

Storytelling in Organizations: Larry Prusak
What is the role of storytelling in organizations today? What role does storytelling play in the creation and sharing of knowledge? Larry Prusak, executive director of IBM's Institute of Knowledge Management, author of Working Knowledge and In Good Company answers these questions in his talk at the Smithsonian on April 21, 2001
I Storytelling in organizations: Overview & introduction
II.A Storytelling in organizations: Stories about other people
    B. Storytelling in organizations: Stories about the work itself
    C. Storytelling in organizations: Stories about the organization
    D. Storytelling in organizations: Stories as social bonding
    E. Storytelling in organizations: Stories as signals
    F. Storytelling in organizations: Stories about the past
    G. Storytelling in organizations: Stories about the future
    H. Storytelling in organizations: Stories about life itself:
    I. Storytelling in organizations: Stories about oneself & identity
   J. Storytelling in organizations: Electronic storytelling
III. Storytelling in organizations: Gender, ethnicity, generation
IV. Storytelling in organizations: Attributes of a story
Knowledge Management: Larry Prusak
What are the enemies and enablers of knowledge management? Larry Prusak, executive director of IBM's Institute of Knowledge Management, author of Working Knowledge and In Good Company, is widely credited with having invented knowledge management and he talked about these issues in Washington DC in October 2000.
1 knowledge management:Enablers of sharing knowledge
2 knowledge management:Knowledge not information
3 knowledge management:Communities and connectivity
4 knowledge management:You can't do it top down!
5 knowledge management:Light overseeing of communities
6 knowledge management:How do you win the Nobel prize?
7 knowledge management:Making knowledge visible
8 knowledge management:Knowledge strategy
9 knowledge management:Local knowledge
10 knowledge management:Time and space
11 knowledge management:A skill you can't learn: wit
12 knowledge management:Social capital and trust
13 knowledge management:Strength and durability of networks
14 knowledge management:Encouraging positive behaviors
15 knowledge management:Technology and systems
16 knowledge management:Where are people flying to?
17 knowledge management:The machine metaphor
Background on Larry Prusak

Larry Prusak, Executive Director of the Institute for Knowledge Management, is a Managing Principal with IBM Global Services, in Boston.  He has extensive consulting experience, within the U.S. and internationally, in helping firms leverage and optimize their information and knowledge resources.

A respected authority in his field, Larry has lectured and been published widely.  His book, Managing Information Strategically  (John Wiley & Sons, 1994), co-authored with James McGee, is a basic text on the role of information in gaining competitive advantage.  His articles include “Myth of Information Overload” (International Journal of Information Management, 1995), “Information Politics”  (Sloan Management Review, Fall 1993), “Blow up the Corporate Library” (International Journal of Information Management, 1993), “Knowledge and Risk Management” (California Management Review, Spring 1996), and “Eleven Sins of Knowledge Management” (California Management Review, Spring 1998).  He has recently co-authored two books with Tom Davenport: Information Ecology (Oxford University Press, 1997), and Working Knowledge (Harvard Business School Press, 1997).  Working Knowledge has sold over 50,000 copies and has been translated into 12 languages.  His most recent book, In Good Company: How Social Capital Makes Organizations Work, was published in February 2001 by Harvard Business School Press.  Larry is frequently quoted on organizational knowledge issues by such business periodicals as Fortune, Business Week, CIO, and many others.

Prior to joining IBM, Larry was a Principal in Ernst & Young’s Center for Business Innovation, specializing in issues of corporate knowledge management.  While there, he was responsible for helping to build a consulting practice centered on firms managing their knowledge resources.  Larry’s professional background also includes work as a researcher and librarian at Baker Library at the Harvard Graduate School of Business Administration, and as a teacher of social and economic history at several universities.

In 1991, Larry won the SLA Professional Award for Contributions to the Field of Information Science.  In 1990, he won the H.W. Wilson Award for the year’s best article on information science.  He holds a B.A. in history from Long Island University, an M.A. in economic and social history from New York University (where he completed all the examinations and course work toward a Ph.D.), and an M.S. in information science from Simmons College.  He has guest lectured at the Wharton School, Stanford, Harvard, the University of California, and New York University, and is a visiting faculty member of the Graduate School of Library and Information Science at Simmons College. 

Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 Larry Prusak 
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