Passport to the 21st Century
John Seely Brown, Steve Denning, 
Katalina Groh, Larry Prusak: 
Some of the world's leading thinkers
explore the role of storytelling in the world

 I Introduction to storytelling I John Seely Brown on science I Steve Denning on change I Katalina Groh on video
Larry Prusak on organization I Discussion I | Contact us | Bibliography on storytelling

Storytelling: Scientist's Perspective: John Seely Brown
The implications when technology is brought into the storytelling process. John Seely Brown, Chief Scientist of Xerox and Chief Innovation Officer of 12 Entrepreneuring--a new entrepreneurial operating company in San Francisco, and co-author of The Social Life of Information.
1. Some idea sparkers
2. The increasing pace of change
3. Learning to unlearn
4. How a motorbike turns
5. Descartes: "I think" vs "We participate"
6. Knowledge as a social phenomenon
7. The informal channels of communication
8. Xerox: how copies get repaired
9. What is knowledge?
10. Open source development
11. The ecology of Xerox PARC: creative abrasion
12. Virgin space, and wired coffee pots
13. Threshholds and doorways
14. Knowledge is sticky, leaky, intangible
15. Practice: the rails that knowledge flows on
16. The lens of practice
17. Creative abrasion as a leadership concept
Background on John Seely Brown

John Seely Brown divides his time between being the Chief Innovation Officer of 12 Entrepreneuring, an entrepreneurial operating company in San Francisco and the Chief Scientist of Xerox Corporation. In June of this year he stepped down from being the director of the Xerox Palo Alto Research Center (PARC), a position he held for the last ten years.  While head of PARC, Brown expanded the role of corporate research to include such topics as organizational learning, sociological studies of the workplace, complex adaptive systems and micro electrical mechanical system (MEMS).  His personal research interests include digital culture, ubiquitous computing, design and organizational and individual learning.  He was recently awarded the Industrial Research Institute Medal for outstanding accomplishments in technological innovation and is the co-author of a highly acclaimed book "The Social Life of Information," published by Harvard Business School Press.

John, or as he is often called—JSB—sits on numerous boards of directors and advisory boards, is a member of the National Academy of Education and a Fellow of the American Association of Artificial Intelligence. He received an A.B. degree from Brown University in math and physics and a Ph.D. from University of Michigan in computer science.  John is an avid reader, traveler and motorcyclist. Part scientist, part artist and part strategist, JSB’s views are unique and distinguished by a broad view of the human contexts in which technologies operate and a healthy skepticism about whether or not change always represents genuine progress.

March 15, 2001

Books and videos on storytelling 
*** In Good Company : How Social Capital Makes Organizations Work
by Don Cohen, Laurence Prusak (February 2001) Harvard Business School Press
*** The Social Life of Information, by John Seely Brown, Paul Duguid
(February 2000) Harvard Business School Press
*** The Springboard : How Storytelling Ignites Action in Knowledge-Era Organizations
by Stephen Denning (October 2000) Butterworth-Heinemann 
*** The Art of Possibility, a video with Ben and Ros Zander : Groh Publications (February 2001)
Copyright © 2001 John Seely Brown 
The views expressed on this website are those of the authors, and not necessarily those of any person or organization
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