There’s a lot of talk these days about closing the knowledge-action gap. People know what to do, but they don’t do it! Big problem in large organizations today. Well, I’m talking, not so much about closing the knowing-doing gap. I’m talking about eliminating the knowing-doing gap. How could this be?
 Now if I say, “I want you to launch tomorrow morning a knowledge-sharing program in your unit with the following characteristics,” this idea, my idea, is coming at you like a missile. It’s my idea, and it’s entering your territory, and you’re starting to think, “How can I somehow deal with this incoming missile? 
How can I get out of its path?” And here you are. You are right in the middle of the knowing-doing gap.
 But if I say, “Let me tell you about something that happened in Pakistan just a few weeks ago,” then you start to imagine, “Well, if that’s how it was in Pakistan,